ASKO - Why ASKO - Scandinavian Inspiration

Minimalist Scandinavian design

The combination of everyday functionality, environmental concern and clean lines is the principal hallmark of Scandinavian design – and that of ASKO. The fundamental idea is that our products should improve people’s quality of life. 

To distinguish ourselves in a market of cluttered, complex and voluptuous designs, we aim for a soft, minimalist approach based on the principle of quiet being the new loud. The key elements of Scandinavian design – understated elegance, high-quality craftsmanship and natural materials – are reflected in ASKO’s design language.

The history of ASKO

In 1950, an enterprising young Swedish farmer named Karl-Erik Andersson set out to build his mother a different kind of washer. A unique, energy and water efficient machine that would reflect a farmer's love and respect for nature. One with superior cleaning power and reliability that could heat water, spin, and even boast durable, state-of-the-art, stainless steel drums. A washing machine like no other.

The young farmer built his innovative washer, surpassing even his meticulous mother's high standards. Indeed, the results were so extraordinary, he was convinced to share his creation with others. So he built a world-class engineering and manufacturing facility right on the family farm, where it stands to this day, and a new company was born.

Today, ASKO is an international brand with a full line of high-performance washers, dryers and dishwashers. ASKO Appliances still do a great job of cleaning with a fraction of the water, electricity and detergent of many other machines. Every component is constructed of steel rather than plastic wherever possible. And every ASKO product is still built with Scandinavian quality and environmental sensitivity, just as Karl-Erik Andersson intended.

In short, ASKO appliances are some of the best performing and most environmentally friendly. Made especially for those – like a certain Swedish mother – who appreciate durability, safety, premium performance and Scandinavian design.

The quality of ASKO appliances

Our dishwashers have sturdy and flexible baskets, which seamlessly glide in and out, and the outer casing is completely welded, rather than folded and glued, so they don’t leak.

The door seal solution on our washing machines is unlike any other, it seals directly to the drum without any rubber bellows, ensuring your clothes won’t get dirty when you unload them. They also have a steel outer drum instead of a plastic one, and believe it or not, the rim of every washing machine is checked by hand by someone wearing a silk glove, to test for a perfectly smooth finish ensuring your clothing doesn’t snag.

In addition, our clothes dryers have a stainless steel drum rather than a galvanized steel one, so they don’t rust.

Our commitment to the environment

Nature is an important part of Swedish life, caring for the environment has always been an integral part of our culture. For us, it’s not just about how much we use, but how little we waste in production, whilst our products are in use, and when they are disposed of.

Since 1999 ASKO factories have achieved environmental certification in accordance with ISO14001 Environmental Management System, which means everything is done as environmentally friendly as possible. We have recently upgraded our certification level to EMAS (the most credible environmental management tool on the market). The EMAS certification is awarded to organisations which have demonstrated continual improvement and focus on their environmental performance. 

One important example of this is that all components in our laundry appliances and dishwashers that weigh more than 50 grams are labelled for recycling.

We’re proud to say our products are some of the most efficient on the market, saving precious energy resources and energy costs for our customers.

Award winning appliances

Good Design Award
The Good Design Awards is Australia’s oldest and most prestigious award for excellence in design and innovation. The Awards showcase superior examples of good design across a broad range of industries and design disciplines and has its origins dating back to 1958.

Red Dot Design Awards

This international award ranks amongst the largest, most prestigious, and most well known design competitions in the world.  Since 1995 an international jury has reviewed submitted products based upon innovation, functionality, and quality.

The Australian International Design Awards (AIDA)

AIDA is Australia’s longest running design recognition program. A panel of Australian and international design experts assess entries against stringent innovation, form, function, quality, safety, and sustainability standards.

Our award winning Swedish design team